Are you a digital bridge builder?

I enjoy reading posts by Gerry McGovern and his latest post called "From Intranet to Net-Work: the rise of the digital bridge builder" is an interesting look at the changing role of in intranet managers and those involved in the management of intranets.

In the blog post Gerry looks at the challenges organisations face in making information in silos available to users. Unsurprisingly having information contained in silos and separate repositories will seriously hinder how well individuals can collaborate within organisations. As Gerry says in his post:
The culture of silos will hurt all data and information. It will lead to duplication, confusion, inaccuracy, slowness, incomplete information. It will become a significant drain on resources as employees waste their time navigating through many systems with different interfaces.
Gerry than looks at how in the World Cup many teams had outstanding individuals, including Argentina who made it to the final, but only one country had a team and that country was Germany. This is similar to how organisations work in that many organisations will have teams that work well in isolation (silos) but ultimately need to work in a joined up manner to help the organisation work more effectively.

This means that intranet managers and those working in the digital sphere need to work hard at linking the silos of information together. Only when the different information silos are joined up will organisations be able to work effectively as a team. For intranet managers this also means building bridges between people and content (becoming a digital bridge builder).

This is most definitely a challenge for intranet managers and those working in the digital workplace, but one I'm sure we're all open to.