But what value is derived from encouraging employees to blog within an intranet? That's the question asked and answered in this post on the badass data science blog. .
What are the benefits of providing blogging on an intranet
The author suggests there are several reasons why blogging within an intranet is useful;
- Internal blogging provides useful insights
- Internal blogging builds individuals comfort with risk - this is an interesting point and one I agree with to some extent, writing a blog post and encouraging employees to comment on blog posts are certainly are good way to make them feel more comfortable with these tools.
- Internal blogging is a great way to manage project updates. Again it's certainly easier in my mind to post a project update on a blog rather then send round an email to all project team members.
- Internal blogging promotes visibility. This is especially important if you work in a large organisation and you want to become known as an expert in a particular area. A blog can help an individual do exactly that by allowing them to post about subjects they have an interest in.
My feeling is yes - but where possible I would allow employees to post to their own blog or a blog which has a general theme rather then expect one or two individuals to contribute to a blog around a very specific subject. This is moe then likely to fail or there will be some interest in the blog initially but it will wane over time.
This is the title of an interesting news story on the Managing Partner website, which looks at the results of a survey of Law Firms use of social media tools. There aren't to be honest too many surprises when it comes to the social media tools that law firms are using. In summary;
"LinkedIn is by far the most popular social media platform among law firms (with 77 per cent penetration), followed by Twitter (31 per cent), Facebook (29 per cent) and YouTube (10.9 per cent)"
And further on in the article:
"Over the past year, adoption of LinkedIn by UK firms has increased dramatically. The number of partners and employees at mid-sized UK law firms that have LinkedIn accounts has typically doubled from under a quarter in 2010. In addition, the number of people following top 50 law firms on LinkedIn has almost doubled to nearly 50,000, according to Kelso Consulting research"
So according to the article and the research that was previously undertaken LinkedIn is by far the most well used Social Media tool. So why the hesitancy to use other social media tools?
One of the biggest issues for law firms is around ethical considerations, especially in the light of the Practice note issued by the Law Society around the use of social networking tools by solicitors. It's very clear from the practice note that some activities, for example friending clients on facebook are unacceptable and may be in breach of the Solicitors Regulation Authority Code of Conduct.
Camilla also suggests (and I agree with her) that allowing employees to comment on items and rate documents for usefullness is a great way to get employees to "dip their toes" into collaboration.
Should you be using SharePoint
Ultimately the choice about whether you choose SharePoint or not wont come down to one individual but if you're considering using it then I would highly recommend reading this article first.
- New style social intranets focus more on people then content. Although content is still relevant
- Content is authored collaboratively by anyone and the emphasis is either knowledge sharing or documentation that is useful
- Anyone can contribute and everyone is involved (from CEO to PA’s)
- The intranet supports work processes and helps people get their work done more efficiently
- Publishing workflows and approvals are kept to a minimum
- The intranet has a mix of key social features: activity streams, authoring (wiki style), networking and blogging
- Outcomes are measured in terms of business performance: better and faster decision making, improved knowledge sharing etc
- A community manager or team is in place alongside a light yet necessary governance policy
- A mobile version of the intranet is available
- Gaming constructs (gamification) play an increasingly important role as a way of rewarding contributions
What do you think, are there other critical factors?
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