The value of internal blogging

The benefits around posting technical documents, policies, guides etc to an intranet are obvious - employees need quick access to these documents and an intranet provides a structured and usually organised environment in which to publish these.

But what value is derived from encouraging employees to blog within an intranet? That's the question asked and answered in this post on the badass data science blog. .

What are the benefits of providing blogging on an intranet

The author suggests there are several reasons why blogging within an intranet is useful;
  • Internal blogging provides useful insights
  • Internal blogging builds individuals comfort with risk - this is an interesting point and one I agree with to some extent, writing a blog post and encouraging employees to comment on blog posts are certainly are good way to make them feel more comfortable with these tools. 
  • Internal blogging is a great way to manage project updates. Again it's certainly easier in my mind to post a project update on a blog rather then send round an email to all project team members.
  • Internal blogging promotes visibility. This is especially important if you work in a large organisation and you want to become known as an expert in a particular area. A blog can help an individual do exactly that by allowing them to post about subjects they have an interest in.
Should you encourage blogging within your organisation

My feeling is yes - but where possible I would allow employees to post to their own blog or a blog which has a general theme rather then expect one or two individuals to contribute to a blog around a very specific subject. This is moe then likely to fail or there will be some interest in the blog initially but it will wane over time.