You cant force me to do it!

I enjoyed reading a recent post on the Jack Vinson blog called "You cant make me do it" in the post Jack links to a Tweet from Euan Semple which I've published in full below:

"no matter what you are trying to achieve social media adoption happens one person at a time and for their reasons not yours"

Jack goes on to explain what this means"...if you really want this "social media thing" to be a way of working, then each person needs to pick up the tools and figure out how the tools make sense for THEM"

I absolutely agree with this, you can do all the training and demonstrations in the world, but at the end of day someone is only going to use a social media tool if they have a good reason. That might because it has become part of their workflow or because it's the best way to share knowledge, either way there has to be something that makes them want to use the social media tool your're implementing.
Some very good advice in Jack's post, which is well worth reviewing.

  1. gravatar

    # by jennifer - Monday, May 24, 2010

    Whenever i see the post like your's i feel that there are still helpful people who share information for the help of others, it must be helpful for other's. thanx and good job.

    Management Dissertation Proposal

  2. gravatar

    # by Unknown - Tuesday, May 25, 2010


    Thank you for your comments on social media. I work for Oxfam, where we us ethe social media to promote running for us. We currently have places for the beautiful Royal Parks Half Marathon and unique Run to the Beat Event.

    At Oxfam we treat our runners like the heroes they are. We support you every step of the way and cheer you over the finishing line.

    What’s more, run with Oxfam and know your footsteps are echoing around the world, helping passionate, determined people like yourself.

    Determination is everything. Run for Oxfam.

    Would you consider putting a link to our site on your blog? We would be very grateful!

    Thank you!

    Hannah and the Oxfam Running Team
    Oxfam – official charity for the London Marathon 2011