Social's not just about the numbers

Social Networking for business what does this mean to you? Collecting business cards? counting the number of subscribers to your blog, the number of connections you have on LinkedIn?

Forget about that...numbers when it comes to Social Networking for Business aren't important. Or at least there not according to Seth Godin in this video from the BlogWrite for CEO's Blog. For the most part I agree with Seth Godin although I'm struggling to think of any instance where I've helped someone "achieve a goal" Maybe I'm just not very good at Social Networking?!