Social Software - is it really worth the effort?

Two posts here from the Headshift Blog which discuss Social Media. The first is a short checklist of questions which organisations should review, at the end of which organisations will wonder why they are currently using Social Media.

The second is a much longer post which questions the true value and usefulness of Social Media and whether you can measure its Return on Investment (ROI) and whether you should bother! The author points to a couple of examples where organisations have looked at the benefits or Social Media and these are well worth reviewing.

Although it has no relevance to the post itself I enjoyed reading the following:

"As an aside, this also shows the value of simply commenting on other people's blogs as a way to raise your own profile, something I often advise people, and do myself when I can't think of something to blog"

I must do more of this!