Can publishers adapt to Social Media?

This is an interesting post on the Agency Next Blog, in it the author dicusses how Reed Business Information (a part of Reed Elsevier, parent company of Lexis Nexis Butterworths) have developed a series of feeds and a blog on a site called Reed Construction Data.

Certainly not the most exciting subject in the world but it is a start and the blog ticks all the right boxes in terms of one content with one failing...

"On the blog we're talking about here, there's no way to leave a comment. Mr. Haughey links to nothing in any of the six posts I read on page one of one. So if you or I think Mr. Haughey is right or wrong about something, or we want to further the conversation, we're back talking to ourselves the way we used to when newspapers were popular and we took issue with some content."

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    # by Scott - Monday, November 12, 2007

    Yes, good to see that old 'one way conversation' approach. A prime example of trying to do web2.0 in a web1.0 manner.