What are the FT really up to?

Lots of reports this week about the Financial Times expanding free access to content on FT.com a previously subscription only website. At the moment a limited amount of news content is available to all, under the new arrangements articles and data can be viewed up to 30 times a month before an individual is asked to subscribe.

30 isn't just a random number either, according to the press release which accompanied this news the FT have "carefully studied" how people come to the site.

What this move really means is that bloggers and news aggregators who will not have had access to material previously only available to subscribers now do, potentially widening the appeal and influence of the Financial Times. The move should also improve results for the Financial Times on search engines.