Sniffing armpits and stroking cats

Okay this is just bizzare, according to an article in the Guardian sniffing an armpit could reduce stress, strangely enough the scientist who conducted this research has been unable to identify exactly why this happens.

I think there is a gap in the market here for an aspiring business so much so I am planning to buy the domain name Other ways to reduce stress include stroking a cats belly for 10 minutes or sleeping.