Ignore Web 2.0 at your peril

A recent post from the Uk Association of Online Publishers has highlighted research carried out by BoozAllenHamilton (what a great name) this research suggests that there is an "urgent need" for companies to adapt to the Web 2.0 model of consumer interaction and participation.

The report highlights 5 areas where Web 2.0 will be of concern to companies (including online publishers), they are that:

  • Web 2.0 Users Share and Participate, Without Privacy Concerns
  • Web 2.0 Usage Is Prevalent Across all Age Groups and Both Sexes
  • Web 2.0 Users Rely on Recommendations from Anonymous Peers
  • Web 2.0 Creates Both Threats and Opportunities for Existing Business Models
  • Web 2.0 Has Already Reached a Critical Mass – Companies Must Now Adapt to the New Paradigm

According to the report 41 of all internet users access sites like Youtube and Myspace and the figure is set to increase. Of interest for users of online content are the opportunities companies have to move product support and marketing to online communities either via Wikis or Blogs.